3× more platform conversions than influencer creative.
Tradify compared a new AI-enabled paid-ad approach with its existing influencer ads. At virtually identical media spend, the new approach produced more conversions, more link clicks and materially lower acquisition costs.
Campaign result for
Results and feedback supplied directly by the client after the paid test.
3×
Platform conversions
6 AI-generated vs 2 influencer
67%
Lower cost per conversion
$159.93 vs $479.55
+17%
Link clicks
239 AI-generated vs 204 influencer
15%
Lower cost per link click
$4.01 vs $4.70
The comparison
More return from virtually the same spend.
From 1–31 May 2026, Tradify ran both ad sets with near-identical spend: $959.57 against $959.10. The new set generated three times the platform conversions while reducing the derived cost per platform conversion by 67%.
Revenue and sales values were not supplied, so return is presented here as paid-media efficiency rather than revenue ROAS. Cost per platform conversion is derived from the client-supplied spend and conversion totals.
The existing influencer set recorded stronger page engagement and reactions. The new set led on platform conversions, complete plays, link clicks and click cost.
Media spend
Equal test conditions
New set
$959.57
Existing set
$959.10
Impressions
+8%
New set
43,275
Existing set
40,149
Link clicks
+17%
New set
239
Existing set
204
Link CPC
15% lower
New set
$4.01
Existing set
$4.70
Platform conversions
3×
New set
6
Existing set
2
Cost per platform conversion
67% lower
New set
$159.93
Existing set
$479.55
Complete video plays
2.7×
New set
470
Existing set
172
Client feedback
Shared after Tradify reviewed the paid-test results.
“AI Gen generated 3x more platform conversions… 2.7x more viewers reached the end of the video, and the AI Gen ad still got 17% more link clicks. Pretty stoked with the results. Nice job, enjoyed working on this one.”
Turn attention into appointments
DirectBuild uses performance evidence to improve the full homeowner journey.
DirectBuild applies the same performance discipline across enquiry capture, fast lead response, qualification and quote-appointment booking for residential trade businesses.
See if DirectBuild fits my tradeResults and feedback were supplied by the client following an independent project. Tradify and The Access Group are third-party trademarks. No software partnership, reseller relationship or endorsement is claimed.