Add a sales front end without hiring one.
DirectBuild helps selected trade businesses generate demand, respond quickly, qualify customers and keep opportunities moving through quote and follow-up. You keep technical control.
A$0 setup. No standard monthly marketing-management fee. You fund the agreed media. DirectBuild earns 5% + GST only on attributable work that is completed and paid, calculated on ex-GST job value.
How it works
From provider application to reviewed setup
Tell us about your business
Share the work you do, service area, capacity and current acquisition picture.
DirectBuild reviews fit
We check the practical economics, capacity and operating fit.
Complete Provider Standards
Suitable providers receive an app invite and complete the standards there.
Connect only if approved
Account access is a separate later step. Nothing launches automatically.
Start with the application.
There is no required call or automatic campaign launch. DirectBuild reviews fit before any separate account-access step.
Tradies already running with DirectBuild
The DirectBuild sales front end
See how DirectBuild connects demand to commercial follow-up.
How it works
A clear path from application to working together.
Tell us about your business first. Suitable providers then receive an app invitation and complete Provider Standards before any campaign or account connection is considered.
Tell us about your business
Share the work you do, service area, capacity and current acquisition picture.
Short application
DirectBuild reviews fit
We check the practical economics, capacity and operating fit.
Manual review
Complete Provider Standards
Suitable providers receive an app invite and complete the standards there.
Inside the app
Connect only if approved
Account access is a separate later step. Nothing launches automatically.
Separate approval
More than demand generation
The lead is not the product. Sales capacity is.
DirectBuild connects acquisition, fast response, qualification, sales conversations, quote coordination and persistent follow-up. You stay responsible for technical scope, pricing and delivery.
A campaign shaped around fit
If approved, the offer, campaign and enquiry path are built around work, location and capacity that make commercial sense.
More than a lead form
When separately authorised, DirectBuild can respond, qualify, coordinate and follow up instead of leaving every enquiry in your inbox.
A clean path to a decision
Calls, appointments, quote coordination and pipeline progress stay connected so the right opportunities do not go cold.
Your technical authority stays yours
You control technical advice, competitive pricing, installation standards and the work you choose to fulfil.
Proof, with context
Evidence from the work, not generic ad claims.
The examples below show the quality of opportunity, campaign performance and commercial movement DirectBuild has supported. Each one keeps its evidence boundary clear.
Real quote case studies
What a properly scoped opportunity looks like.
Anonymised solar and landscaping examples built from supplied quote evidence—not invented revenue stories. Every case separates confirmed wins from proposal-stage value.
View all 10 quote studiesSolar
Confirmed win$5,000
after STCs
A right-sized solar win without a battery
Solar
Confirmed win$20,800
upfront balance after STCs and discount
The opposite solar win: storage, backup and system removal
Landscaping
Proposal-stage$121,294
including GST
A driveway brief became a complete outdoor package
Client performance test · May 2026
Result supplied by the client
Paid comparison run from 1–31 May with approximately $960 in media spend per ad set.
Verified client result
3× more platform conversions at virtually identical spend.
Tradify compared a new AI-enabled paid-ad approach with its existing influencer ads. The result was more conversion volume and stronger cost efficiency from virtually the same media budget.
3×
more platform conversions
6 from the AI-generated set vs 2 from influencer ads
67%
lower cost per platform conversion
$159.93 vs $479.55 at near-identical spend
+17%
more link clicks
239 link clicks vs 204
15%
lower cost per link click
$4.01 CPC vs $4.70
“AI Gen generated 3x more platform conversions… 2.7x more viewers reached the end of the video, and the AI Gen ad still got 17% more link clicks. Pretty stoked with the results. Nice job, enjoyed working on this one.”
Client-supplied results from an independent project. Tradify and The Access Group are third-party trademarks; no partnership or endorsement is claimed.
View the full resultProvider-funded acquisition + follow-up
Stop buying pieces of a sales system.
Ads, setters, CRMs and follow-up are often sold separately. DirectBuild connects the front end and aligns its core economics to the outcome.
| Compare | Traditional agency / setter | DirectBuild |
|---|---|---|
| Starting cost | Setup fee and/or retainer, with media spend on top. | A$0 setup and no standard monthly marketing retainer; you fund the actual media. |
| Sales capacity | May still require a setter, salesperson or in-house management. | Acquisition and the commercial front end are connected, without another salary. |
| Commercial handoff | Can include calls and bookings, while the provider may still manage handoff and later follow-up. | Response, qualification, sales conversations, quote coordination and follow-up stay in one flow. |
| Economic alignment | The provider carries media and fixed service costs before revenue. | Our success economics are primarily tied to attributable work that is completed and paid. |
| Operating model | Ads, setters, CRM and follow-up may be bought and managed as separate pieces. | One connected front end from demand to a won or lost outcome. |
| Provider fit | Scope and acceptance criteria vary by provider and contract. | Selective by market, capacity and execution; partnership approval and volume are not guaranteed. |
Starting cost
Traditional agency / setter
Setup fee and/or retainer, with media spend on top.
DirectBuild
A$0 setup and no standard monthly marketing retainer; you fund the actual media.
Sales capacity
Traditional agency / setter
May still require a setter, salesperson or in-house management.
DirectBuild
Acquisition and the commercial front end are connected, without another salary.
Commercial handoff
Traditional agency / setter
Can include calls and bookings, while the provider may still manage handoff and later follow-up.
DirectBuild
Response, qualification, sales conversations, quote coordination and follow-up stay in one flow.
Economic alignment
Traditional agency / setter
The provider carries media and fixed service costs before revenue.
DirectBuild
Our success economics are primarily tied to attributable work that is completed and paid.
Operating model
Traditional agency / setter
Ads, setters, CRM and follow-up may be bought and managed as separate pieces.
DirectBuild
One connected front end from demand to a won or lost outcome.
Provider fit
Traditional agency / setter
Scope and acceptance criteria vary by provider and contract.
DirectBuild
Selective by market, capacity and execution; partnership approval and volume are not guaranteed.
Visibility without extra admin
Know what is moving, without carrying every follow-up yourself.
Demand to quote
See the path from campaign activity to useful homeowner conversations and quote progress.
Sales activity
Calls, notes, messages and next actions stay connected to the opportunity.
Coordinated next steps
Suitable site visits and quote conversations are worked around the availability you provide.
Closed-loop learning
Actual outcomes make the acquisition and follow-up work more useful over time.
Frequently asked questions
The important details, in plain English.
Is DirectBuild just another marketing agency?
No. If a campaign is approved, DirectBuild connects demand generation to response, qualification, quote coordination and follow-up rather than simply handing over raw enquiries.
What does my business need to provide?
Technical authority, competitive pricing, dependable fulfilment capacity and clear visibility around what work your team can take on.
What does it cost to start?
There is no setup fee and no traditional monthly marketing-management retainer. DirectBuild recommends a starting media budget from the work you want, your capacity and observed campaign economics. You approve and fund it before launch. DirectBuild earns 5% plus GST on attributable work that is completed and paid, calculated excluding GST.
Who funds the advertising?
DirectBuild recommends the starting media budget using your target job volume, capacity, current performance and the documented DirectBuild campaign benchmark. You approve and fund the agreed spend through your own advertising account before launch. DirectBuild earns 5% plus GST only on attributable work that is completed and paid, calculated on the ex-GST job value. Results are not guaranteed.
Do I need to connect Meta or Leadsie when I apply?
No. Applying only asks DirectBuild to review the fit. A suitable provider receives an app invitation, completes Provider Standards and requests the final review before any separate account-access step is offered.
Selective provider application
Could DirectBuild fit your business?
Tell us what work you do, where you operate and what capacity you have. DirectBuild reviews the practical fit before any app setup, advertising connection or campaign decision.